Glossier believes in celebrating the beauty of individuality, simplicity, and self-expression. These principles are reflected in everything the brand creates, from products to visual identity. This brand guide has detailed instructions on how to use logos, colour palettes, typography, voice tones, images, and more designed to preserve the unique aesthetics and values that make Glossier a global icon of beauty.
Brand Beauty Brand
Client Glossier
Date December 2024
Applications Illustrator, Photoshop, InDesign
Primary Logo
The Primary Logo was designed by the brand name Glossier with emphasis on G. In order to give it a luxurious and dynamic feel,
I planned a logo that looks like it was drawn in one go based on cursive writing. I also made a logo that can feel the expression that emits light by putting icons in the middle to add sparkling expressions.
Secondary Logo
To give it a Primary Logo-like feel, I actively used fonts with natural curves. With flowing curves and sharp edges, the fonts convey luxury and sophistication, and they are perfect for logos that visually express the identity and beauty of a brand. I also planned to use sparkling icons to achieve unity with the Primary Logo.
@2024 WAVE OF DESIGN wave.of.design@gmail.com