Located in Toronto's Queen West region, a privately owned startup, the skateboard brand has evolved from the past of being online only and wanted a brand image and identity that customers can easily accept to accommodate a diverse customer base offline.

The brand wanted to grow into a passionate, energetic, and confident brand by converging the long history of existing brands with new images. Through the project, the brand will create a communication that evokes empathy not only for those who have affection for boarding but also for those who start skateboarding for the first time.



Brand                                                                                                 Skateboard

Client                                                                                               Srijani Patel


Date                                                                                           September, 2023


Applications                                        Illustrator, Photoshop, InDesign 




















 Primary Logo  

By actively using F and B, which are abbreviations for the brand name Flying Board, I planned the logo so that customers can recognize it at once. I designed logos that seem to be connected to each other to express that they are connected to each other. It is a logo that expresses the feeling of blocking the wind by using the brand's main colour and sharp letters at the ends.



Secondary Logo  

In order to design the logo, I decided on a standout logo so that people can first see at a glance what kind of brand it is. The first one was actively using thick lines. This is because thin lines are not visible to people and can look weak on the lines. The second one is to use curves. People's eyes will accept free curves a little better than straight lines.






















                                             





























@2024 WAVE OF DESIGN                                                                                                                                                                                                            wave.of.design@gmail.com
@2024 WAVE OF DESIGN
wave.of.design@gmail.com