The brand wanted to grow into a passionate, energetic, and confident brand by converging the long history of existing brands with new images. Through the project, the brand will create a communication that evokes empathy not only for those who have affection for boarding but also for those who start skateboarding for the first time.
Brand Skateboard
Client Srijani Patel
Date September, 2023
Applications Illustrator, Photoshop, InDesign
Primary Logo
By actively using F and B, which are abbreviations for the brand name Flying Board, I planned the logo so that customers can recognize it at once. I designed logos that seem to be connected to each other to express that they are connected to each other. It is a logo that expresses the feeling of blocking the wind by using the brand's main colour and sharp letters at the ends.
Secondary Logo
In order to design the logo, I decided on a standout logo so that people can first see at a glance what kind of brand it is. The first one was actively using thick lines. This is because thin lines are not visible to people and can look weak on the lines. The second one is to use curves. People's eyes will accept free curves a little better than straight lines.
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